FMCG

Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products sold quickly and at relatively low cost. Examples include non-durable goods such as packaged foods, beverages, toiletries, over-the-counter drugs, and other consumables. The FMCG sector is characterised by high consumer demand and frequent purchases, driving significant volume sales and rapid inventory turnover. Companies in this industry often rely on robust supply chain management, and effective marketing strategies to stay competitive. FMCG products are essential for daily life, making them a vital part of global economy.

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